| 摘要: |
| 以自有品牌在现实生活中的推广、展现为启示，分析了自有品牌视觉形象设计过程中需要考虑的要素，并且结合一些自有品牌在设计过程中所采用的方式，论述自有品牌的要素类别，从而进一步分析自有品牌视觉形象设计的着重点。以此为基础，进而探讨自有品牌的视觉形象设计在国内外的发展现状，以及通过分析现有自有品牌中存在的问题，提出良好的视觉形象设计需要设计者全面了解市场、企业、消费者的需求，从而改善自有品牌形象设计的缺陷，使之合理化。 |
| 关键词: 自有品牌 视觉 形象设计 |
| DOI： |
| 分类号:J511 |
| 基金项目: |
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| Research on Visual Image Design of Own Brand |
|
ZHANG Guang-chao
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Hainan University，Haikou 570228，China
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| Abstract: |
| Inspired by the spread and expression of free brand in real life extension，it analyzed the factors of own brand image design，and combined with some free brand in the way of discussing the elements categories，thus it further analyzed the focus of own brand visual image design.On the basis of further discussion on the current situation of visual image design of own brand at home and abroad；and by analyzing the existing problem of own brand，and then it put forward a good visual image design designers need to fully understand the market，enterprise，consumer demand，which can improve the defect of own brand image design，the rational. |
| Key words: own brand vision image design |
