| 白佳鹰,宿子顺.扬州漆器技艺的产业化设计研究[J].包装工程,2014,35(24):137-140. |
| 扬州漆器技艺的产业化设计研究 |
| Industrialization Design of Yangzhou Lacquer Techniques |
| 投稿时间：2014-07-25 修订日期：2014-12-20 |
| DOI： |
| 中文关键词: 扬州漆器技艺 非物质文化遗产 产业化 受众细分 |
| 英文关键词: Hangzhou lacquer techniques intangible cultural heritage industrialization addressee subdivision |
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| 中文摘要: |
| 目的 剖析扬州漆器艺术的现状， 探讨传统漆器文化的传承和发展问题。方法 首先， 为杭州漆器艺术打造新的发展模式， 吸收现代家装、 工业设计简约时尚的审美， 在原有的艺术底蕴基础上获得更鲜明的时代感； 其次， 基于不同经济文化层次受众的诉求， 制定不同的发展战略。结论 要从根本上解决非物质文化遗产的传承和保护问题， 就要提升产品自身的品味和档次， 唤起民众对传统艺术的审美需求。 |
| 英文摘要: |
| Objective To analyze the present situation of Hangzhou lacquer techniques， discuss the inheritance and development of the traditional lacquer culture. Methods First of all， it aimed to create a new development mode for Hangzhou lacquer， so as to absorb modern home outfit， obtain the contracted fashion aesthetic and achieve a very brighter time feeling based on the original art background； Secondly， it was to formulate different development strategies based on different economic and cultural levels according to the audience appeals.Conclusion For the sake of fundamentally solving the problem of inheritance and protection of intangible cultural heritage， it needs to promote the taste and grade of the intangible cultural product itself， and to arouse the aesthetic demand of people to the traditional art. |
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