| 楚东晓,楚东晓.基于Affordance理论的设计诱导力研究[J].包装工程,2015,36(4):46-50. |
| 基于Affordance理论的设计诱导力研究 |
| The Design Induction Forces Based on the Theory of Affordance |
| 投稿时间：2014-09-12 修订日期：2015-02-20 |
| DOI： |
| 中文关键词: Affordance理论 环境诱导力 无意识行为 |
| 英文关键词: the theory of Affordance induction forces of environment unconscious behaviors |
| 基金项目:武汉大学中央高校自主科研资助项目 （209274003） |
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| 中文摘要: |
| 目的 对外部环境与行为者（人或者动物）之间潜在的互动行为属性在设计中的具体应用与实践案例进行分析和解读。方法 从生态心理学Affordance理论中人与外部 “环境” 之间交互关系的分析入手， 通过设计物是否能真正满足用户不自知的潜在需求， 是否能很好地体现用户的无意识行为来理解设计物的功能可见性， 并分别从产品、 交互界面和文化的角度， 深入剖析功能可见性与外部环境的能动性关系。结论 得出外部 “环境” 具有能动性， 传统强调人的主观能动性的 “以人为本” 的设计， 更应关注环境对人无意识行为的 “拉扯” 作用， 即环境的诱导力是决定设计好坏的重要考量标准。好的设计应该会被人在毫不自觉的情况下拾取其功能可见性， 而好的功能可见性不应该是设计师去强加，有效运用Affordance理论， 可以发现用户真正、 纯粹的潜在需求， 做出真正好的设计， 为设计创意的可视化找到恰如其分的形态载体， 实现设计创意的真正 “落地”。 |
| 英文摘要: |
| It analyzes the interactive behaviors between external environment and actors (human or an animal)，and their concrete applications in design practice or case studies. Based on the theory of Affordance，it analyzed the interactive relationship between human and external environment in order to understand design objects， affordance， that is， whether they could really meet users′unconscious needs， and whether their functions could adapt to users′unconscious behaviors or not. Furthermore， the activeness of external environment and affordance is analyzed by means of concrete design case studies about product，interface，and culture. We conclude that the external environment has characteristics of activity， and has induction forces towards human′s unconscious behaviors. These induction forces of environment can be criteria for evaluating whether the design is good or not. Good design can well pick up design objects′affordance under human′s unconscious conditions， and good affordance should not be imposed by the designers. The theory of Affordance is helpful to find users′real and potential needs， and can contribute to get appropriate visual form for design innovation till to realize good design. |
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