| 蒋莉.汉字在传统包装设计中的体现[J].包装工程,2015,36(10):89-92. |
| 汉字在传统包装设计中的体现 |
| The Reflection of Traditional Chinese Characters in Packaging Design |
| 投稿时间：2014-12-18 修订日期：2015-05-20 |
| DOI： |
| 中文关键词: 字体设计 包装设计 应用 |
| 英文关键词: font design packaging design application |
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| 中文摘要: |
| 目的 研究汉字在传统包装设计中的体现。方法 对传统包装中汉字设计的相关文献进行阅读和整理， 结合市场上现有的产品包装进行分析、 总结和归纳。结论 汉字在传统包装中占据着重要的地位， 汉字设计是商品传达信息的标志， 它不仅满足商品包装的基本需求， 而且各种风格的设计给人以视觉美感， 实现消费者对产品的物质和精神的双向需求。 |
| 英文摘要: |
| It studies the performance of Chinese characters in traditional packaging design. The related literature of traditional Chinese characters in packaging design is read and sorted， analysis summarized and inducted combined with the existing product packaging on the market. Traditional Chinese characters in packaging occupies the important position， the design of Chinese characters is a sign of goods to convey information， it not only meet the basic demand of commodity packaging， and the design of all sorts of styles， gives a person with visual aesthetic feeling realize consumers for the product of material and spiritual needs. |
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