| 王丽,于晓慧,林佳妮,潘荣.竹筷系列产品品牌包装的设计应用探析[J].包装工程,2015,36(12):123-126. |
| 竹筷系列产品品牌包装的设计应用探析 |
| Application of Bamboo Chopstick Series Brand Packaging Design |
| 投稿时间：2015-01-29 修订日期：2015-06-20 |
| DOI： |
| 中文关键词: 设计策略 竹筷系列 品牌文化 品牌包装 |
| 英文关键词: design strategy bamboo chopsticks series brand culture brand packaging |
| 基金项目:浙江省科技厅项目 （2012R10023-5、 LZ13C160003） |
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| 中文摘要: |
| 目的 研究竹筷系列产品品牌包装的设计策略， 以及在其影响下的包装形象应用。方法 以企业品牌为核心， 对品牌文化加以提炼， 通过分析竹筷系列产品的特点与市场信息， 结合具体案例， 对包装设计的方向及应用进行探讨。结论 品牌文化与品牌包装是相互促进的关系， 品牌文化对于包装应用具有现实指导意义， 文化内涵是竹筷系列产品品牌包装的关键。 |
| 英文摘要: |
| It studies the design strategy of brand packaging of bamboo chopsticks series products, and the packaging image application under its influence. The brand culture is extracted based on the brand culture with the enterprise as the core. It discusses the direction and application of packaging design through the analysis of bamboo chopsticks series product characteristic and market information combined with the specific case. It concludes that the brand culture and brand packaging is the relationship of mutual promotion. Brand culture has the practical significance for packaging application. The cultural connotation is the key to brand packaging of bamboo series products. |
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