| 摘要: |
| 目的 对广告中男性形象的载体化及其实现方式进行研究。方法 阐述男性形象在广告中的不同载体化意义， 并剖析男性形象在广告中实现不同载体化意义的方式。结论 男性形象在广告中被赋予了4种不同的载体意义， 并通过相应的表现方式得以实现。在广告创作中， 应注重对男性形象的设计加工， 发挥其载体化特点， 实现广告设计内涵和传播效果的最大化。 |
| 关键词: 广告 男性形象 载体化 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Carrier and Its Implementation of Male Image in Advertisement |
|
LI Hai-ping
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Hubei Institute of Fine Arts，Wuhan 430205，China
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| Abstract: |
| It aims to research the carrier and its implementation of male image in advertisement.It introduces different carrier meaning of male image in advertisement， and analyzes the male image in advertising way of realizing the different carrier significance.Carrier of male element in advertising are endowed with four different meaning， and through the different way of performance.Advertising creation should pay attention to the art of the male element processing， carrier， its characteristics and realizing the maximization of advertising design connotation and the communication effect. |
| Key words: advertisements male image carrier |
