| 摘要: |
| 目的 研究当下花生品牌的模式和运行机制， 根据高莞镇花生产业发展的实际需要， 探索出一套全新的设计创新管理模式。方法 以服务设计的基本原理为基础， 研究有关品牌构建的文献资料， 归纳品牌的构建程序。结论 构建高莞镇的花生品牌符合社会发展要求， 能引导更多品牌走上可持续发展道路。 |
| 关键词: 服务设计 花生产业 品牌构建 高莞镇 设计创新 |
| DOI： |
| 分类号:J524 |
| 基金项目:广东省科技计划项目 （2013B040500006、 2015A020224003） |
|
| Peanut Brand Based on Service Design Concept |
|
XING Ming1, YANG Dao-ling1, ZENG Shao-yong2, ZHANG Feng-dan1
|
|
1.South China Agricultural University， Guangzhou 510640， China;2.Lianping Gaoguan Town People′s Government，Heyuan 517132， China
|
| Abstract: |
| It studies model and operational mechanism of the current peanut brand.Then according to the actual needs of Gaoguan town peanut industry， it explores a set of complete new design innovative management model.Based on the basic principles of service design， it studies the relevant literature of brand building and induces the bulding process of brand. Gaoguan town peanut brand is built to meet the requirements of social development and lead more brand on the road of the sustainable development. |
| Key words: service design peanut industry brand building Gaoguan town design innovation |
