| 陈熙,梅亚丽.基于消费心理的移动式餐饮车空间设计研究[J].包装工程,2016,37(10):159-162. |
| 基于消费心理的移动式餐饮车空间设计研究 |
| Spatial Design of Mobile Dining Car Based on Consumption Psychology |
| 投稿时间：2016-02-01 修订日期：2016-05-20 |
| DOI： |
| 中文关键词: 消费心理 移动式餐饮车 空间设计 |
| 英文关键词: consumption psychology mobile dining car spatial design |
| 基金项目: |
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| 中文摘要: |
| 目的 研究符合消费者心理认知和行为模式的移动式餐饮车空间设计。 方法 站在商业环境中消费体验的角度， 通过对消费者心理行为进行分析， 从移动式餐饮车空间功能分析以及其表皮图色形象运用入手， 对移动式餐饮车进行有针对性的一体化设计。 结论 通过研究， 整体性设计可移动式餐饮车内外空间， 使得可移动餐饮车设计具有外观个性鲜明、 空间利用高效、 功能紧凑合理、 布局灵活多变的特点。 |
| 英文摘要: |
| It aims to study the spatial design of mobile dining car that meets the customers′ psychology cognition and behavior patterns. From the perspective of consuming experience in commercial environment, integrated design of mobile dining car will be carried out through on one hand, the analysis of customer′ s psychological behaviors and dinning car′ s spatial function, on the other hand, the utilizing of graphic image of the car′ s appearance. The research shows that the integrated design of inner and outer space in mobile dining car features the car with unique appearance, effective space utilization, reasonable and compact function, flexible and various layout, which bring the customer with diverse experience and possibility of creative design. |
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