| 邢明,杨道陵,杜治国,汪庆南.梅州金柚产品品牌包装整合设计研究[J].包装工程,2016,37(12):85-88. |
| 梅州金柚产品品牌包装整合设计研究 |
| Meizhou Pomelo Brand Packaging Integrated Design |
| 投稿时间：2016-01-09 修订日期：2016-06-20 |
| DOI： |
| 中文关键词: 梅州金柚 品牌化 销售包装 整合设计 创新策略 |
| 英文关键词: Meizhou pomelo brand sales packaging integrated design innovation policy |
| 基金项目:广东省科技计划项目（2015A020224003） |
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| 中文摘要: |
| 目的 将整合设计的基本理论、优势、方法等导入金柚品牌包装设计中，有助于拓展产品服务系统的设计内涵， 延伸设计对象和领域， 转变创新开发思路，最终获得最优化的整体解决方案。 方法 以理论结合实践方法为主要研究手段， 通过实地调研，找出国内金柚产品包装存在的问题及面临的挑战；阐述包装整合设计在经济社会和生态可持续发展等层面的独特优势及潜在的价值。 结论 提出遵循协作性、系统性、创新性和可持续性发展的设计原则，把握品牌包装的“ 方向感” 和“ 策略”，塑造出符合市场需求的优质包装产品，同时为梅州金柚产品升级换代，提供一个切实可行的水果销售包装创新范本和应用参考蓝图。 |
| 英文摘要: |
| The integrated design of the basic theory, the advantages and methods are imported into Pomelo brand packaging design, which help expand the connotation of goods and service product service system, extend the field of design objects, change the development of innovative ideas and, and ultimately obtain optimal overall solution. In theory and practice as the main method of research tools, through field research, the current issues and facing challenges of domestic Pomelo packaging are analyzed. The unique advantages and potential value of packaging design integration in econo mic social and ecological dimensions of sustainable development are set forth. It proposes follow design principles, collaborative, systematic, innovative and sustainable development, to grasp the brand packaging "sense of direction" and "strategy", in line with market demand for high-quality mold packaging products, while providing a Meizhou Pomelo product upgrades practical fruit sales packaging innovation and application templates reference blueprint. |
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