| 谢琼.基于AR技术的现代品牌包装创新设计研究[J].包装工程,2017,38(2):60-63. |
| 基于AR技术的现代品牌包装创新设计研究 |
| Modern Brand Design Packaging Innovation Based on AR Technology |
| 投稿时间：2016-11-08 修订日期：2017-01-20 |
| DOI： |
| 中文关键词: AR技术 交互设计 品牌形象 |
| 英文关键词: AR technology interactive design brand image |
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| 中文摘要: |
| 目的 研究基于AR技术的产品包装设计优势及设计方式。方法 通过分析最新国外AR技术包装设计案例，研究数字媒体语境下现代品牌包装如何进一步和新媒体结合，提升品牌传播力度、增强品牌吸引力。结论 通过列举出的方式方法，可以得出应用AR技术的包装设计，不仅可以更加有效大量传递产品信息，而且还可以增加消费者和品牌互动的时间长度，同时也可以加强品牌形象在消费者认知成面上的记忆度。将AR技术在国内外的各类领域中的运用进行了列举和分析，同时结合自身的AR实际项目，将AR技术在当代包装设计领域中的设计方式进行了阐述，意在探讨AR技术下品牌包装设计的新方法。 |
| 英文摘要: |
| It aims to study the design advantages and design methods of product packaging based on AR technology. Through the analysis of the latest foreign AR technology packaging design case, it studies the digital media context of modern brand packaging how to further combine new media, enhance brand communication and brand appeal. The results through the list method, packaging design can be obtained using AR technology not only can effectively transfer the product information, but also can increase the length of time for consumers and brands, but also can strengthen the brand image into the surface of memory in consumer cognition. Application of AR technology at home and abroad in each field is listed and analyzed at the same time, combined with AR actual project, the design way of the AR technology in the field of packaging design is discussedr, in order to explore the new methods of brand packaging design under AR technology. |
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