| 杨潇潇.交互式理念在包装设计中的应用[J].包装工程,2017,38(4):205-207. |
| 交互式理念在包装设计中的应用 |
| Application of Interactive Concept in Packaging Design |
| 投稿时间：2016-12-02 修订日期：2017-02-20 |
| DOI： |
| 中文关键词: 交互式理念 包装设计 趋势 |
| 英文关键词: interactive concept packaging design trend |
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| 中文摘要: |
| 目的 探究交互式理念在包装设计中的应用策略。方法 以可用性、易用性、情感性等基本应用原则为基础，结合充分的实例从食品、茶叶、玩具、药品4个方面探讨交互式理念在包装设计中的应用。结论 交互式包装设计为人与产品之间建立了一种新的沟通渠道，超越了以往单纯以文字或图像的模式来传递产品信息的模式，使产品包装实现了视觉、功能的完美结合。 |
| 英文摘要: |
| It aims to explore the application strategy of interactive concept in packaging design. Based on the availability, ease of use, emotion and the basic principle of the application, combined with abundant examples, the application of interactive concept in packaging design is discussed from four aspects: food, tea, toys, and medicine. The interactive packing design has established a new communication channel between people and products, beyond the previous simple character or image mode to transfer the product information model, made the product packaging to achieve a perfect combination of visual and functional. |
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