| 郭娟,杜文超.基于AR技术的包装信息设计研究[J].包装工程,2017,38(6):26-29. |
| 基于AR技术的包装信息设计研究 |
| Packaging Information Design Based on AR Technology |
| 投稿时间：2017-01-05 修订日期：2017-03-20 |
| DOI： |
| 中文关键词: AR技术 包装信息设计 信息流 |
| 英文关键词: augmented reality technology packaging information design information flow |
| 基金项目:福建省社会科学规划项目（FJ2016B100）；福建省教育厅社会科学研究项目（JAS160778） |
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| 中文摘要: |
| 目的 探究AR技术下包装信息设计的具体实施方式。方法 通过基于AR技术下的理性信息设计，建立以包装为介质的交叉信息流，通过感性信息设计提升包装的感官体验及品牌的认知度。结论 基于AR技术的包装信息设计为传统包装设计提供了新的设计方向与视角，实现了从二维平面包装设计向多空间、多维度、多角度、多层级的包装信息整体设计的转变。 |
| 英文摘要: |
| It aims to explore the specific implementation of packaging information design under "AR" technology. Based on the rational information design of AR technology, the cross information flow with packaging as the medium is established, and sensory experience and brand cognition of packaging are improved by perceptual information design. It is concluded that the design of packaging information based on AR technology provides a new design direction and design perspective for the traditional packaging design and realizes the packaging information design from multi-dimensional, multi-dimensional, multi-angle and multi-level. |
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