| 伍玉宙,邹晓松,原佳丽.诱惑性产品外观的社会符号学解读[J].包装工程,2017,38(6):114-117. |
| 诱惑性产品外观的社会符号学解读 |
| Analysis of the Temptation of Product's Appearance by Social Semiotics |
| 投稿时间：2016-10-25 修订日期：2017-03-20 |
| DOI： |
| 中文关键词: 诱惑 设计 审美化 区分 符号化 |
| 英文关键词: temptation design aestheticization distinguish symbolization |
| 基金项目:福建省社会科学规划项目（FJ2015C100） |
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| 中文摘要: |
| 目的 通过社会符号学理论对诱惑性的产品外观进行分析。方法 运用鲍德里亚的社会符号学理论，对当前视觉文化中的产品诱惑性表现形式进行详尽分析。结论 诱惑性表现主要体现在：通过美化的外观从感官层面进行诱惑；通过营造美好氛围的设计从心理层面进行诱惑；通过形式的个性化实现身份区分而实现社会层面诱惑。最后，在对诱惑之物进行反思的基础上，提出：在设计中需要衡量诱惑之物的价值与代价。 |
| 英文摘要: |
| It aims to analyze the appearance of the product in the spectacle society through social semiotic theory. It discusses the aestheticization and the symbolization of the form of the product in the current visual culture through semiotics theory of society by Baudrillard. The image of product appearance is mainly reflected in the following aspects: firstly, visual level, in order to satisfy visual appearance beautification of sensual desire; secondly, the psychology and the similarity of design to meet the psychological needs of the home; thirdly, at the social level, in the form of personality in order to satisfy the identity of distinction. Finally, this appearance, in the form of a characterization of the image of the thing with: designers are required to be measured the advantage and the disadvantage in the product of temptation. |
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