| 摘要: |
| 目的 研究符合大众审美、对汽车销量有预见性的汽车造型审美评价理论。方法 基于传统的汽车造型审美理论，将一般性人物评价方法的4个层次引入汽车造型审美评价理论，建立汽车造型审美评价的4个层次，即相貌、表情、气质和精神，并通过近年来的上市车型和部分概念车进行实证分析。结论 得出了基于一般性人物评价方法的汽车造型审美评价层次，能够较好地对车型进行审美评价。 |
| 关键词: 汽车造型 审美评价 层次构建 车型分析 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Automobile Styling Aesthetic Evaluation Level Based on the General Character Evaluation Method |
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LI Yan-long, GAO Shao-jie
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Tongji University, Shanghai 201804, China
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| Abstract: |
| It aims to study automobile styling aesthetic evaluation theory which is with the demand of the public appreciation and has the foresight to sales volume. Based on traditional automobile styling aesthetic theory, it introduces the general character evaluation method into automobile styling aesthetic theory and constructs automobile styling aesthetic evaluation level theory: appearance, emotion, temperament and spirit, and verifies the theory by analyzing styling of production cars and some concept cars. Automobile styling aesthetic evaluation level based on the general character evaluation methods could evaluate automobile styling well. |
| Key words: automobile styling aesthetic evaluation construction of level analysis of car styling |
