| 摘要: |
| 目的 针对汽车造型设计主体之间存在认知差异的现象，探究汽车造型设计效果图评价方法。方法 确定效果图认知的基础评价要素，选取与实际设计场景相关的3类人群进行认知实验，观察各基础评价要素的影响力，筛选出有效评价要素并计算其权重。结果 获取了10个有效认知要素及其权重，并证明不同主体的认知差异与认知要素的关系。结论 不同认知主体的汽车造型设计效果图评价存在认知差异，构建了一套可操作的汽车造型设计效果图评价方法并进行了初步验证。 |
| 关键词: 汽车造型效果图 设计意图 认知解释 认知差异 评价方法 |
| DOI： |
| 分类号:TB472 |
| 基金项目:国家自然科学青年科学基金项目（61420159） |
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| Evaluation Method for Car Styling Rendering Based on Cognitive Differences |
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ZENG Xian-yi1, ZHAO Dan-hua2, ZHAO Jiang-hong2
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1.Automobile Key Laboratory of Advanced Design and Manufacturing, Hunan University, Changsha 410082, China;2.School of Design, Hunan University, Changsha 410082, China
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| Abstract: |
| It targets at the cognitive differences among the main bodies of automobile design and explores the evaluation method of automobile design renderings. It determines basic evaluation factors of cognition of renderings, selects 3 groups of people who are related to practical design scenarios for cognitive experiments, observes the impact of various basic evaluation factors, screens effective evaluation factors and calculates their weights. It has obtained 10 effective cognitive factors and their weights, and proved the relations between cognitive differences and cognitive elements of different subjects. It concludes that cognitive differences exist in the evaluation of automobile design renderings by different cognitive subjects, builds a set of operable evaluation method for automobile design renderings and carries out preliminary verification. |
| Key words: automobile design renderings designer's intention user's interpretation cognitive differences evaluation methods |
