| 周力辉,高子强.汽车前脸设计中的认知研究[J].包装工程,2017,38(6):193-197. |
| 汽车前脸设计中的认知研究 |
| A Cognitive Study on the Front Design of Car |
| 投稿时间：2016-12-28 修订日期：2017-03-20 |
| DOI： |
| 中文关键词: 汽车前脸 表情认知 拟人设计 |
| 英文关键词: the front of car expression cognition anthropomorphism |
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| 中文摘要: |
| 目的 总结了国外汽车前脸认知相关领域的研究，从格式塔心理学出发，研究了前脸设计与消费者认知特点之间的关系，同时结合国内的设计现状，针对汽车前脸表情设计提出了一些新的研究方向。方法 查找了近年来国外相关研究机构在汽车前脸认知方面的一些研究成果，分析了这些研究工作采用的方法以及得出的结论。结论 对国外相关领域研究的方法及结论进行了总结，在此基础上得到了未来的研究方向，即借鉴国外实验的方法，研究动物神情与汽车前脸的关系，汽车侧面的线条、比例、姿态与动物奔跑姿态的关系；深入探讨文化差异对中国消费者及欧美消费者的不同影响；之后的实验设计应在科学严谨的基础上，多结合设计师的立场和意见。 |
| 英文摘要: |
| It aims to summarize the researches on the cognition of car front face. Based on the Gestalt psychology, the relationship between car front design and customers' perception is studied. Taking Chinese current car styling design situation into consideration, some new directions for car-face-design research in China are proposed. Some recent car face researches from foreign research institutions are introduced, the research methods they used and the conclusions they had are analyzed. The new directions for car-face-design research in China are studying the relationships between car faces and animal faces, car side and animals' trend of movements, by using the research experience of other countries for reference; how culture differences influence consumers' car face aesthetics; the research design should pay more attention to designers' point of view based on the rigorous and scientific rules. |
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