| 摘要: |
| 目的 探索信息时代商业广告的互动性设计，提出新的广告设计理念与创意方法。方法 在现代新媒体技术发展与虚拟现实技术的应用下，互动性商业广告呈现出游戏性、交互性、创新性与情感性等特征；通过整合广告策略，实现艺术与技术紧密结合。结论 为目标消费者提供了直接而深入的体验方式，通过互动反馈与广告主进行积极沟通，广告活动呈现出全方位传播与互动的关系。 |
| 关键词: 商业广告 互动性 新媒体 虚拟现实 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Interaction of Commercial Advertisement in the Information Age |
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ZHANG Lei
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Chongqing College of Electronic Engineering, Chongqing 401331, China
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| Abstract: |
| It aims to explore the interactive design of commercial information age, new advertising design concepts and creative new methods are put forward. In the application of the modern development of new media technology and virtual reality technology, interactive advertisements show the characteristics of the game, interactive, creative and emotional by integrating advertising strategies, combining art and technology. Interactive advertising research to target consumers to provide direct and deep experience, through the interactive feedback active communication with advertisers, advertising activities present a comprehensive communication and interactive relationship. |
| Key words: commercial advertisements interaction new media virtual reality |
