| 摘要: |
| 目的 探求直播类APP的交互设计策略。方法 基于UCD（以用户为中心）的视角下，以直播APP映客为例，探讨其交互设计方法，并在此基础上，提出具有良好用户体验的直播类APP的设计思路与策略。结论 直播类APP的设计要以用户为中心（UCD），同时融合UED和UGC的设计理念，产品设计要重视产品价值、易用性、可抵达性、吸引度4个方面，以设计出合理的交互模式，优化用户体验，增强用户黏度，进而提升自我市场竞争力。 |
| 关键词: UCD 直播 APP 交互设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江南大学自主科研重点项目（JUSRP51328A） |
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| Interaction Design Strategy of Live APP Based on UCD |
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WANG Xin1,2, WANG Feng1,2
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1.School of Digital Media, Jiangnan University, Wuxi 214122, China;2.Jiangsu Key Laboratory of Media Design and Software Technology, Wuxi 214122, China
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| Abstract: |
| It aims to explore the interactive design strategy of the live APP. Based on the perspective of UCD(User Centered Design), a case study of APP in INKE, it discusses the interactive design method of APP, and puts forward the design ideas and strategies of the live APP with good user experience on the basis of this study. Design of live APP need user centered design(UCD). At the same time, the design concept of UED and UGC, product design should pay attention to four aspects: value, usability, adoptability, desirability, to design a reasonable interaction mode, optimize the user experience, enhance the user viscosity, and enhance the mar-ket competitiveness of self. |
| Key words: UCD live broadcast APP interaction design |
