| 杨仲文.复古怀旧风格在现代包装设计中的体现[J].包装工程,2017,38(12):208-210. |
| 复古怀旧风格在现代包装设计中的体现 |
| Embodiment of Retro Style in Modern Packaging Design |
| 投稿时间：2017-04-17 修订日期：2017-06-20 |
| DOI： |
| 中文关键词: 复古怀旧 包装 传情达意 |
| 英文关键词: retro nostalgia packaging chuanqingdayi |
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| 中文摘要: |
| 目的 探究复古怀旧风格在现代包装设计中的体现与应用。方法 在简述复古怀旧风格的基础上，结合复古怀旧风格在包装设计中经常应用的几个重要元素，探究复古怀旧风格在茶叶包装、酒类包装中的体现方式，并结合具体实例论述应用的可行性。结论 复古怀旧风格在包装设计中的广泛应用，能够增强商品的文化内涵，提升视觉传达效果，演绎新的潮流。 |
| 英文摘要: |
| It aims to explore the embodiment and application of retro style in modern packaging design. Based on the retro style, several important elements with retro style often used in packaging design, it explores the retro style in tea packaging, wine packaging in the way, and discusses the application of the feasibility of combining specific examples. The extensive application of retro style in packaging design can enhance the cultural connotation of the goods, enhance the visual communication effect, and deduce the new trend. |
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