| 郭志鸿.数字媒体艺术在现代广告设计中的应用[J].包装工程,2017,38(18):259-261. |
| 数字媒体艺术在现代广告设计中的应用 |
| Application of Digital Media Art in Modern Advertising Design |
| 投稿时间：2017-05-11 修订日期：2017-09-20 |
| DOI： |
| 中文关键词: 数字媒体艺术 现代广告设计 结合 |
| 英文关键词: Digital media art modern advertising design combination |
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| 中文摘要: |
| 目的 探究数字媒体艺术在现代广告设计中的应用原则及方式。方法 以数字媒体艺术为切入点，结合真实、创意、情感、系统等原则，对数字媒体艺术与现代广告设计的结合应用进行探索，并分别介绍数字媒体艺术在影视广告设计、户外广告设计及其他动态广告设计中的具体应用。结论 数字媒体艺术与现代广告设计的结合，能够进一步丰富现代广告设计的内涵，提升设计质量，同时能够在一定程度上促进数字媒体艺术的发展和完善，实现共同提高。 |
| 英文摘要: |
| It aims to explore the application principles and methods of digital media art in modern advertising design. With the method of digital media art as a starting point, combined with the reality, creativity, emotion, system principle, it makes in-depth exploration of the application of digital media art and modern advertisement design, and introduces the specific application of digital media art design in television advertising, outdoor advertising and other dynamic advertising design. The combination of digital media art and modern advertisement design can further enrich the connotation of modern advertisement design, improve the design quality, and to a certain extent, promote the development and improvement of digital media art, achieve common progress. |
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