| 袁晓睿.青岛老字号企业品牌网络视觉营销研究[J].包装工程,2018,39(4):71-75. |
| 青岛老字号企业品牌网络视觉营销研究 |
| Network Marketing of Time-honored Corporation Brands in Qingdao |
| 投稿时间：2017-10-16 修订日期：2018-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.04.014 |
| 中文关键词: 青岛老字号 品牌形象 网络媒介 视觉营销 |
| 英文关键词: Qingdao time-honored brand brand image network media visual marketing |
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| 中文摘要: |
| 目的 对青岛老字号品牌网络视觉营销现状进行分析，找出其存在的问题，并提出改良的具体途径。方法 通过共性现象和个例特征分析相结合的方法，调研和分析青岛老字号品牌网络视觉营销状况。结论 青岛老字号企业在网络视觉营销方面的表现参差不齐，存在诸多问题，亟需通过建立品牌整合推广平台、拓展品牌文化媒介、精准化广告投放、升级和完善企业网站建设等措施加以改良。 |
| 英文摘要: |
| By analyzing the status quo of the network marketing of time-honored corporation brands in Qingdao, the research tries to find problems existing in the network marketing and puts forward the specific improvements. By the combination of generality and case analysis study, it studies and analyzes the status of the network marketing of the old brands in Qingdao. There are many problems in the network marketing of time-honored brands in Qingdao corporations. Finally it proposes some improvements such as establishing the integrated brand promotion platform, expanding the brand culture media, improving the advertising strategy, upgrading and improving website construction of the enterprises. |
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