| 戴雪梅.跨界思维在白酒包装设计中的应用[J].包装工程,2018,39(4):203-208. |
| 跨界思维在白酒包装设计中的应用 |
| Application of Crossover Thinking in the White Spirit Packaging Design |
| 投稿时间：2017-10-11 修订日期：2018-02-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.04.039 |
| 中文关键词: 跨界思维 白酒包装 造型 色彩 设计 |
| 英文关键词: crossover thinking white spirit packaging model color design |
| 基金项目:江苏大学高等教育教改研究项目（2017JGYB084） |
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| 中文摘要: |
| 目的 对白酒包装设计中的跨界思维运用进行分析研究。方法 探讨跨界设计的造型元素及国内外白酒包装跨界设计典型应用案例，明确白酒包装设计需跨越传统的边界，用跨界的方法进行创新，拓展创新的视域。结论 白酒包装作为传承酒文化的载体需突破自身固有的藩篱寻找新的设计方式，以面对高速发展的信息时代，迎接白酒新的营销模式。 |
| 英文摘要: |
| It aims to analyze and research the application of crossover thinking in the white spirit packaging. It discusses the modeling elements of cross-border design and the typical application cases of cross boundary design of liquor packaging at home and abroad. It is clear that liquor packaging design should go beyond traditional boundaries, innovate in cross-border ways, and expand the vision of innovation. As the carrier of inheriting white spirit culture, white spirit packaging has to break its own immanent rules to seek a new method of design so as to adapt to the high-speed developing information age and welcome the new marketing model of white spirit. |
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