| 应艳,陈炬.天一阁之符号意象与文创产品设计研究[J].包装工程,2018,39(6):127-132. |
| 天一阁之符号意象与文创产品设计研究 |
| Symbolic Image and Creative Product Design of the Tianyige Pavilion |
| 投稿时间：2017-12-01 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.025 |
| 中文关键词: 天一阁 本土传统文化 文创产品 |
| 英文关键词: Tianyi Pavilion local tradition culture cultural and creative products |
| 基金项目:宁波市科技计划项目—软科学项目（2016A10072）；广东省产品设计创新教学团队建设（2A30503） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 研究天一阁的符号意象与文创产品设计的关系。方法 从传统文化衍生面进行叙事性设计法研究以发现文化特征，运用本研究提出的由概念模型、研究策略和设计流程组成的三阶文创产品设计模式，对研究对象的文化特征符号进行探究，将其转译为植根在地域性上的文创产品的意象表达，继而将意象元素融入创意产品设计中。结论 对天一阁的文化特征辨识分析表明，文化特征是嵌入产品中的价值元素，可以强调其价值或意义。研究通过提取天一阁最为显现的文化特征符号，演示如何从文化衍生的面向进行叙事性设计；将天一阁符号意象转变为消费市场的现代设计的例子，适用本土文化创意产品设计模型，能为文创设计者以叙事性设计法设计创意产品及文创教育提供参考。 |
| 英文摘要: |
| It aims to study the relationship between symbolic image and creative product design. It studies the narrative design methods to discover the cultural characteristics of traditional culture, uses three order cultural creation product design model including the conceptual model, research strategy and design process to explore the cultural feature symbols, which is translated into the image expression in regional product, and then integrates the image elements into the design of creative products. The analysis of the Tianyi Pavilion's cultural characteristic identity shows that cultural characteristic is a valuable element embedded in the product to emphasize its value or meaning. By extracting the symbol of the Tianyi Pavilion's most prominent cultural characteristic, it demonstrates how to do narrative design oriented from the culture derivative. By applying the example of the modern design that transforms the imagery of the Tianyi Pavilion into a consumer market to local cultural and creative product design models can provide references for creative education and for creative product designers on how to design creative product using narrative design method. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
