| 王肖苑,何人可.基于行为体验语义再现的服务特色转化设计[J].包装工程,2018,39(6):155-159. |
| 基于行为体验语义再现的服务特色转化设计 |
| Service Characteristics Transformation Design Based on Representation of Behavior Experience Semantics |
| 投稿时间：2017-12-06 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.030 |
| 中文关键词: 行为体验 语义再现 服务设计 |
| 英文关键词: behavior experience semantic reappearance service design |
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| 中文摘要: |
| 目的 探讨服务特色转化设计方法。方法 对行为体验语义类别、相互关系及对“服务特色转化设计”的作用进行分析，在此基础上提出包括行为体验语义材料获取、行为体验语义再现、行为体验语义转译3个环节的服务特色转化设计模型。结果 通过葡萄酒品牌周边服务特色转化设计实践，初步验证了设计模型的有效性。结论 运用行为体验语义再现方法可实现服务特色转化设计，构建出的审美性服务行为体验能促进顾客进一步体验服务，有利于服务目标达成。 |
| 英文摘要: |
| It aims to explore the method of service characteristics transformation design. It analyzes the behavior experience semantics categories, correlations and roles in service characteristics transformation design, on this basis put forward design model of service characteristics transformation which is consist of 3 steps: behavior experience semantics materials acquisition, representation and translation. The effectiveness of the design model is initially verified by the transformation of the features of the wine brand around the brand. Using behavioral experience semantic reproduction method can realize the transformation design of service characteristics. The experience of aesthetic service behavior can promote customers' further experience service and achieve service goals. |
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