| 詹文瑶.C2C电商平台下生鲜果蔬的网购包装设计策略[J].包装工程,2018,39(10):14-16. |
| C2C电商平台下生鲜果蔬的网购包装设计策略 |
| Online Shopping Packaging Design Strategy of Fresh Fruits and Vegetables Based on C2C Electronic Commerce Platform |
| 投稿时间：2017-10-12 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.003 |
| 中文关键词: C2C网购包装 包装形态 地域材料 信息架构 |
| 英文关键词: C2C online shopping packaging packaging form regional material information architecture |
| 基金项目:教育部人文社会科学项目“绿色网购包装设计研究”（14YJA760048）；重庆市艺术科学研究规划项目“C2C电子商务网购包装设计研究”（16YB053） |
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| 中文摘要: |
| 目的 研究C2C电商平台下生鲜果蔬的网购包装设计。方法 采用传统包装的扁平化外形和瓦楞纸材料，以及采用零售包装的视觉信息处理方式，增加包装外部结构的通气功能，对生鲜蔬果产地的地域材料进行包装体的设计。结论 提出C2C电商平台下生鲜蔬果的实体包装设计模式，保证C2C生鲜蔬果的网络运输质量，提供产品的交付方式，从而促进农村电子商务的发展。 |
| 英文摘要: |
| It aims to study the entity packaging design which is used for Network transaction of E-commerce C2C. Using the flat shape and corrugated paper of traditional packaging, and using the visual information processing method of retail packaging, the ventilation function of the external structure of the packaging is increased, and the packaging of the geographical materials of fresh and fresh fruits and vegetables is designed. The design model of fresh and fresh fruits and vegetables under the C2C platform is put forward to ensure the quality of the network transportation of fresh and fresh vegetables and fruits of C2C, and to provide the way of product delivery, thus promoting the development of rural e-commerce. |
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