| 胡飞,彭瑶玲.用户研究中的语言材料分析[J].包装工程,2018,39(10):220-225. |
| 用户研究中的语言材料分析 |
| Linguistic Material Analysis in User Research |
| 投稿时间：2018-03-01 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.041 |
| 中文关键词: 语言材料 用户研究 需求分析 效度 |
| 英文关键词: linguistic material user research demand analysis validity |
| 基金项目: |
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| 中文摘要: |
| 目的 用户研究的信息来源分为Say，Do和Make，本文以最为常用的"Say"为研究对象，探索用户研究中语言材料的分析方法，从而提升用户研究的效度。方法 通过文献研究和方法比较，在借鉴概括总结性内容分析的分析程序与诠释规则的基础上，明确了用户研究中语言材料分析的7个步骤：了解目标、收集语言材料、整体阅读与回顾、提取标记并编号、内容诠释、分析用户需求、需求转化。以“心晓”项目为例，介绍了语言材料分析的基本流程和方法，使分析过程更加透明和理性，从而提高用户研究的准确性和有效性。结论 探讨了5项用户研究中语言材料分析策略，其中，剔除无关语、撰写访谈概要等是为了提高分析过程的效率；注重“语境”、拆分话语的“语法”结构、善于挖掘被隐藏的重要信息等则是为了提高分析结果的效度。 |
| 英文摘要: |
| The sources of information in user research are Say, Do, and Make. Taking the "Say" as the object, the analysis methods of linguistic materials in user research is explored so as to improve its validity. Based on literature research and comparisons, and the analysis procedures and interpretation rules of summarizing content analysis, seven steps of linguistic material analysis in user research are defined: understanding the objectives, collecting linguistic materials, reading and reviewing the information, extracting the marked linguistic materials and arranging numbers, interpreting the annotated linguistic materials simply, analyzing users needs and transforming into the demand. Taking "With Heart" project as an example, the basic flow and methods of linguistic material analysis were introduced, making the analysis process more transparent and rational, thereby improving the accuracy and effectiveness of user research. Then five strategies are discussed for linguistic material analysis in user research. Among them, ignoring irrelevant languages and writing interview summaries are designed to improve the efficiency of the analysis process; focusing on the context, splitting the grammar structure of discourse, and mining the important information hidden, are used to increase the validity of the analysis results. |
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