| 黄钺.中国风与平面设计的结合[J].包装工程,2018,39(14):260-262,266. |
| 中国风与平面设计的结合 |
| The Combination of Chinese Wind and Graphic Design |
| 投稿时间：2018-03-12 修订日期：2018-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.14.048 |
| 中文关键词: 中国风 平面设计 审美情趣 |
| 英文关键词: Chinese wind graphic design aesthetic taste |
| 基金项目:山东省社科规划项目《山东省综合性大学公共艺术教育创新性与地方特色化研究》 （15CWYJ36） |
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| 中文摘要: |
| 目的 中国风格充满文化底蕴，展现国家文化能量，与设计行业的融合也是由来已久，探究中国风与平面设计相结合的可行性及策略成为当今的设计热点。方法 中国风渗透到平面设计的各个领域，用特有的文化符号来表现，用充满内涵的文化精髓提升设计水准，营造出独具魅力的视觉体验。由平面设计与中国文化相结合的具体途径入手，深入挖掘传统文化的造型、符号语言，凝练中国风的表现方法，通过“形” 、 “意”的结合探讨中国文化与平面设计融合的形式，进而深入分析中国风的平面设计在包装设计、标志设计和海报设计中的具体表现。结论 中国正在崛起，中国文化受到世界的瞩目，当今时代的平面设计只有立足于中华民族的传统文化以及审美情趣，充分融入我国传统文化的精髓，才能创造出屹立于世界的中国风，获得更加长远的发展。 |
| 英文摘要: |
| Chinese style is full of culture, show national culture and energy, and the integration of design industry also has a long history, explore the feasibility of the Chinese wind combined with graphic design and strategy is becoming a hot spot of today's design. The Chinese style permeates all fields of graphic design, manifests with the special cultural symbol, enhances the design level with the connotation cultural essence, constructs the unique charm visual experience. By plane design and combined with the concrete means of Chinese culture, in-depth excavation of the traditional culture and modelling, sign language, concise Chinese wind the performance of the method, through the combination of "shape", "meaning" the fusion of Chinese culture and graphic design discussed in this paper, and in-depth analysis of Chinese wind of graphic design in packaging design, logo design, and the manifestation of poster design. On the rise in China, Chinese culture is the world's attention, in today's era of graphic design is only based on Chinese traditional culture and aesthetic temperament and interest, fully integrated into the essence of traditional culture in our country, to create a standing in the world of Chinese wind, get more long-term development. |
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