| 陈小琴,朱永明.文字符号在视觉传达设计中的双重构建[J].包装工程,2018,39(18):50-54. |
| 文字符号在视觉传达设计中的双重构建 |
| Dual Construction of Text Symbols in Visual Communication Design |
| 投稿时间：2018-03-21 修订日期：2018-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.18.012 |
| 中文关键词: 文字 图像 符号 视觉传达设计 图形语言 艺术 |
| 英文关键词: text image symbol visual communication design graphic language art |
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| 中文摘要: |
| 目的 分析文字在视觉传达设计中形意构建的双重性问题。方法 以文字设计应用为线索，通过设计实践的符号学分析，从语义与形式两个层面进行文字内在属性、结构与功能的探讨。结论 文字在视觉信息构建与媒体传播中具有语言和图形表达的双重身份，这是由文字语言符号形式与语义的双重属性决定的，同时也是语言性文字透过图形化视觉表现的必然结果。这决定了文字在视觉信息传播中形意相生的基本结构，并呈现出语言的文字与艺术的图像之间的共生关系。它既可以是传播本体的语言表述方式，也担负着喻体象征的视觉艺术功能，极大地拓展了视觉传达设计的创造空间与可能。 |
| 英文摘要: |
| The work aims to analyze the duality of text construction in visual communication design. With the design application of texts as a clue, through the semiotic analysis of design practice, the intrinsic attributes, structure and function of texts were discussed from the semantics and form. The text had the dual identity of language and graphic expression in visual information construction and media communication. On the one hand, it is determined by the dual attribute of symbolic form and semantics of the text language, and it is also the inevitable result of the graphical visual expression of the linguistic text. This determines the basic structure of the text in the visual information dissemination, and presents the symbiotic relationship between the texts of language and the image of art. It can be the language expression of dissemination ontology, and also bears the visual art function symbolized by the vehicle, greatly expanding the creation space and possibility of visual communication design. |
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