| 张世炜.“超级寻常”设计理念的比较性内涵解读[J].包装工程,2018,39(20):303-309. |
| “超级寻常”设计理念的比较性内涵解读 |
| Comparative Connotation Interpretation of "Super Normal" Design Philosophy |
| 投稿时间：2018-06-07 修订日期：2018-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.20.050 |
| 中文关键词: “超级寻常” 比较性解读 产品设计 设计哲学 |
| 英文关键词: super normal comparative interpretation product design design philosophy |
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| 中文摘要: |
| 目的：梳理“超级寻常”的相关理论，理解“超级寻常”理念的本质特征，解读其在日常生活中的理念内涵，修正目前存在的理解偏差，给当下家居产品设计带来一些启示与反思。方法：运用横向比较和举例的方法，与极简主义、功能主义、直觉设计进行不同维度内涵的比较并选取代表性案例进行分析。表面上三者与“超级寻常”之间都存在一定的相似性，但其本质内涵区别需要明确。结论：“超级寻常”绝不是产品的视觉风格，通过与相似设计理念进行对比凸显其在形式、功能和情感方面的本质特征，希望在构建中国特色生活方式的当下，设计师能深入传统融入现代，观察和感知身边的平凡事物，将人和环境作为价值判断的主体，注重“质”的设计，让“超级寻常”理念在地域文化中生发出其真正的精神内涵。 |
| 英文摘要: |
| The paper aims to analyze the theory of "super Normal", understand its essence, interpret its connotation in daily life, and correct existing understanding deviation, therefore bringing some enlightenment and reflection to current household product design. By using the method of horizontal comparison and example, this paper compared connotations of minimalism, functionalism and intuitive design with examples. There were certain similarities between the three and super Normal, but difference in essential meaning needs to be clear. "Super Normal" is not a visual style of product. By comparing it with similar design ideas, we can highlight its essential features of form, function and emotion. We hope that in the construction of Chinese characteristics way of life, designers could integrate modern with tradition, observe and perceive ordinary things around us, take individuals and the environment as the main body of value judgment, pay attention to the quality and essence of design, and thus let the "Super Normal" concept show its true spiritual connotation in regional culture. |
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