| 摘要: |
| 目的 研究AR技术的运用为食品包装带来的全新互动模式及意义。方法 通过分析消费者心理并借助市场上已有的成功融合AR技术的食品包装案例，探析AR新技术条件下食品包装中的互动性设计。结论 数字化时代背景下，包装数字智能化成为一种趋势，AR技术在食品包装领域的运用成功颠覆了消费者与包装的互动模式，实现互动由二维向三维的转化，创造了更加个性化的消费体验模式。 |
| 关键词: AR技术 食品包装 互动性设计 沉浸式 游戏式 视听互动 |
| DOI：10.19554/j.cnki.1001-3563.2019.02.010 |
| 分类号:TB482 |
| 基金项目:教育部人文社科基金项目（15YJA760016）；湖南省高校创新平台开放基金项目（14K034） |
|
| Interactive Design of Food Packaging Based on AR Technology |
|
LI Ying, SU Ya
|
|
Hunan University of Technology, Zhuzhou 412007, China
|
| Abstract: |
| The work aims to study the new interactive mode and significance for food packaging brought by the application of AR technology. Through the analysis of consumer psychology, and with the help of the food packaging cases on existing market, which successful integrated AR technology, the interactive design of food packing under the new AR technology was analyzed. In the digital era, the digital intelligent packaging has become a trend and the AR technology applied in the field of food packaging has successfully subverted the interactive mode between consumers and packaging. It achieves the interaction from two-dimensional to three-dimensional transformation, and creates a more personalized consumer experience model. |
| Key words: AR technology food packaging interactive design immersive recreational type audiovisual interaction |
