文章摘要
刘羽歆,王玫,李佳.基于ANP和TOPSIS优化方法的专业性购物网站评价研究[J].包装工程,2019,40(2):208-214
基于ANP和TOPSIS优化方法的专业性购物网站评价研究
Evaluation of Professional Shopping Website Based on ANP and Optimized TOPSIS Method
投稿时间:2018-10-05  修订日期:2019-01-20
DOI:10.19554/j.cnki.1001-3563.2019.02.037
中文关键词: ANP  相对熵  TOPSIS  网站评价
英文关键词: ANP  relative entropy  TOPSIS  website evaluations
基金项目:国家自然科学基金(51205262)
作者单位
刘羽歆 四川大学成都 610065 
王玫 四川大学成都 610065 
李佳 四川大学成都 610065 
摘要点击次数: 32
全文下载次数: 40
中文摘要:
      目的 针对专业性购物网站设计的评价排序问题,提出一种基于用户体验的评价方法,并对评价结果数据的处理方法进行研究。方法 基于用户体验对专业性购物网站建立评价体系,采用优化的层次分析法(AHP),即网络分析法(ANP)对评价体系的权重进行确立,并引入相对熵优化的TOPSIS方法对网站的评价结果数据进行排序。结论 通过样例证明,该评价体系考虑全面,数据处理方法稳定,可以确定专业性购物网站设计和改进中需要优先考虑的问题,并有效且正确地反映市场的实际竞争情况。
英文摘要:
      The work aims to propose an evaluation method based on user experience and study the processing method of evaluation results, with respect to the evaluation ranking problem of professional shopping website design. Based on the user experience, the evaluation system of professional shopping websites was established. The weights of the evaluation system were established by means of the optimized AHP: ANP, and the optimized TOPSIS method based on relative entropy was introduced to rank the evaluation results of websites. The example proves that the evaluation system has comprehensive consideration and processes the data stably. The evaluation system can identify the priority issues in the design and improvement of professional shopping websites, and effectively and correctly reflect the actual competition situation in the market.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护 | 用户协议

您是第6053180位访问者    渝ICP备10003521号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号