文章摘要
曹媛,何人可,张军.以可持续为导向的雅安砂器商业模式设计实践[J].包装工程,2019,40(6):206-121
以可持续为导向的雅安砂器商业模式设计实践
Sustainable-oriented Business Model Design and Practice for Castle of Sand in Ya'an
投稿时间:2018-11-11  修订日期:2019-04-20
DOI:10.19554/j.cnki.1001-3563.2019.06.035
中文关键词: 可持续设计  商业模式创新  情感设计
英文关键词: sustainable design  innovation of business model  emotional design
基金项目:国家社科基金艺术学项目“基于云南民族与地域文化的设计文化生态系统策略研究”(18AG007)
作者单位
曹媛 湖南大学长沙 410082 
何人可 湖南大学长沙 410082 
张军 湖南大学长沙 410082 
摘要点击次数: 43
全文下载次数: 47
中文摘要:
      目的 探究地域性公益品牌以可持续为导向的商业模式创新方法。方法 从运作独立性、关键业务、发展模式、价值体现、融入性5个方面,对现有公益品牌商业模式创新方法进行了系统的研究,根据市场趋势提出以目标用户为中心,构建公益品牌商业模式内容的创新方法,并通过实际项目进行尝试。结论 地域性公益品牌可以通过基于O2O的开发模式,将本地资源进行整合和推广,并根据用户需求驱动产品设计、服务模式和用户体验等各个层面的不断迭代和创新,从而推动当地经济的可持续发展。
英文摘要:
      The article aims at exploring the innovation method of regional public welfare brand whose business model regards sustainability as orientation. A systematic research is made to the business model innovation of existing public welfare brand through operating independence, key business, developing model, value proposition and integrity. The innovation for how to construct business model for public welfare brand which is centered with its users based on the market trend was proposed and the experiment on practical project was carried out. Regional public welfare brand could integrate and develop the local resources through O2O developing model. What's more, it could promote the sustainable development of local economy according to alternation and innovation in the clients' requirements, design for drives products, service model and users' experience.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护 | 用户协议

您是第6611364位访问者    渝ICP备10003521号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号