| 师洁,苏建宁,李雄.产品意象原型形态耦合优化设计研究[J].包装工程,2019,40(8):47-53. |
| 产品意象原型形态耦合优化设计研究 |
| Coupling Optimization Design Research of Product Image Prototype Form |
| 投稿时间：2019-02-11 修订日期：2019-04-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.08.008 |
| 中文关键词: 产品原型 感性意象 形态耦合 优化设计 |
| 英文关键词: product prototype kansei image form coupling optimized design |
| 基金项目:国家自然科学基金资助项目（51465037） |
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| 中文摘要: |
| 目的 为使产品原型设计契合消费者的感性认知与情感需求，对产品原型形态进行意象造型与形态耦合优化设计。方法 首先，以产品原型理论为基础开展原型实验；其次，采用最小距离的NURBS曲线的形态混合算法对产品原型与意象原型进行融合均化；然后，应用频谱分析法量化产品形态特征，通过余弦相似度计算形态耦合度，并结合消费者意象评价值与造型偏好度分析形态耦合机制；最后，运用遗传算法建立优化设计系统对目标意象下的产品原型形态进行优化。结果 实现目标意象下产品原型设计方案的耦合优化，获得契合消费者情感认知的细化形态。结论 此方法可对产品意象原型进行合理有效的耦合优化，实现产品形态的细化设计。 |
| 英文摘要: |
| The work aims to carry out the image styling and form coupling optimization design for the prototype form of the product, so as to make the product prototype design in line with the consumer's perceptual cognition and emotional needs. Firstly, the prototype experiment was carried out based on product prototype theory. Then, the form blending algorithm of NURBS curve with minimum distance was adopted to fuse and homogenize the product prototype and image prototype. Next, the spectrum analy-sis method was applied to quantify the form characteristics of the product. The form coupling degree was calculated by cosine sim-ilarity, and the form coupling mechanism was analyzed by combining consumer's image evaluation value and form preference de-gree. Finally, the genetic algorithm was used to establish an optimization design system to optimize the product prototype form un-der the target image. The coupling optimization of product prototype form design under the target image was realized, and the re-fined form of consumer emotion cognition was obtained. This method can optimize the product image prototype reasonably and ef-fectively, and realize the detailed design of product form. |
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