| 俞萍.海洋文化元素在舟山旅游商品开发设计中的应用[J].包装工程,2019,40(8):305-310. |
| 海洋文化元素在舟山旅游商品开发设计中的应用 |
| Application of Marine Culture Elements in Design and Development of Zhoushan Tourism Products |
| 投稿时间：2018-12-11 修订日期：2019-04-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.06.052 |
| 中文关键词: 海洋文化 旅游商品 舟山 开发设计 |
| 英文关键词: marine culture tourism products Zhoushan design and development |
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| 中文摘要: |
| 目的 挖掘舟山海洋文化元素，分析舟山海洋文化的多纬内涵，探讨海洋文化元素在舟山旅游商品开发中的具体设计应用。方法 分析舟山海洋文化特色，整理舟山海洋文化的重要元素，结合典型实例研究海上丝路、山海禅境、渔风民俗、渔都风情等方面的元素在舟山旅游商品开发设计中的应用，并为有着海洋文化特色的舟山旅游商品从二维平面图到三维立体造型、从禅元素到生活禅、从形到意、从海洋元素到海洋精神等方面进行再设计提供新的思路和方法。结论 海洋文化是舟山独特的地域文化特征，舟山旅游商品的开发设计需从海洋文化宝库中提取精髓，融入海洋文化的特点与内涵精神，并以一定的形式和方法进行转化和重构，以此提升旅游商品的文化内涵，提高其识别度和附加值，从而推动舟山旅游商品乃至旅游产业的发展。 |
| 英文摘要: |
| The work aims to explore the elements of Zhoushan marine culture and analyze the multi-dimensional connotation so as to investigate the specific application of marine culture elements in development of Zhoushan tourism products. The characteristics of Zhoushan marine culture were analyzed specifically and the key elements of Zhoushan marine culture were collated. With typical examples, the application of different elements of maritime silk road, Zen culture in the mountain and sea, fishermen’s folk custom and fish culture in development and design of Zhoushan tourism products was discussed, and new ideas and methods were provided for the further design of Zhoushan tourism products with marine characteristics, such as redesigning from two-dimensional plane picture to three-dimensional shape, simple Zen elements to Zen culture in life, tangible form to in-visible form, marine elements to marine spirit, etc. Marine culture is the distinctive regional cultural characteristics of Zhoushan. The essence of Zhoushan marine culture should be extracted and the cultural characteristics and spirit should be integrated into the design of Zhoushan tourism products, which can be transformed and redesigned in a certain way. Thus, the cultural connotation of tourism products and the added value can be improved, which can promote the development of Zhoushan tourism products and even tourism industry. |
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