| 季铁,陈俊材,郭寅曼.侗族油茶饮食文化的产品服务系统设计[J].包装工程,2019,40(12):42-48. |
| 侗族油茶饮食文化的产品服务系统设计 |
| Product-Service System Design of Food Culture Based on Dong Minority's Oil-tea |
| 投稿时间：2019-05-03 修订日期：2019-06-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.008 |
| 中文关键词: 设计参与 侗族油茶 文化旅游 产品服务系统 幸福感 |
| 英文关键词: design participation Dong minority's Oil-tea cultural tourism product service system well-being |
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| 中文摘要: |
| 目的 以侗族油茶的饮食文化为切入点，以乡村振兴背景下的文化旅游发展为目标，探索针对特色饮食文化资源的产品服务系统设计的方法。方法 将饮食文化作为乡村文化资源的代表，基于主观幸福感理论分析饮食行为中的幸福感三层次，结合产品服务系统设计（PSSD）的理论与方法，并通过设计“侗心油茶坊”的产品服务系统作为实证研究，对文化旅游中当地人与游客在饮食体验上的幸福感设计的方法和路线进行分析。结论 在文化旅游中，通过对本土的文化资源、自然资源与人力资源进行充分调动，将物质资源转化为符合市场需求的有形产品，而非物质资源转化融入服务与体验，并通过产业升级与创新，使当地人在文化实践中树立文化自信，实现经济创收，提升他们在乡村生活中的主观幸福感；同时，通过给游客提供良好的文化旅游服务，使其获得文化熏陶与精神感染，提升他们在旅途中的主观幸福感。 |
| 英文摘要: |
| Taking the food culture of Dong Minority's Oil-tea as the entry point, aiming at the development of cultural tourism under the background of rural revitalization, the work aims to explore the method of designing the product-service system for the distinctive food culture resources. Taking food culture as a representative of rural cultural resources, based on subjective well-being theory, the three levels of well-being in eating behavior were analyzed. Combining the theory and method of product-service system design (PSSD), and with designing the product-service system of "Dong Xin Oil-tea House" as the empirical study, the method and path for designing the well-being of local people and tourists in the eating experience of cultural tourism were analyzed. In cultural tourism, through the full mobilization of local cultural resources, natural resources and human resources, material resources are transformed into tangible products that meet market needs, and immaterial resources are transformed into services and experiences; and through industrial upgrading and innovation, it enables local people to establish cultural self-confidence in cultural practice and achieve economic income, and it enhances their subjective well-being in rural life. At the same time, by providing tourists with good cultural tourism services, they can gain cultural influence and spiritual infection, and enhance their subjective well-being on the road. |
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