| 魏旭,华天骅.应用型高校非遗文创产品的设计与实践[J].包装工程,2019,40(14):204-208. |
| 应用型高校非遗文创产品的设计与实践 |
| Design and Practice of Cultural and Creative Products of Intangible Cultural Heritage in Applied Universities |
| 投稿时间：2019-03-16 修订日期：2019-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.14.034 |
| 中文关键词: 应用型高校 非遗文创产品 设计实践 惠山泥人 |
| 英文关键词: applied colleges and universities cultural and creative products of intangible cultural heritage design practice Huishan clay figurines |
| 基金项目:江苏省教育厅高校哲学社会科学基金项目“应用型高校非遗传承的教学与实践研究”（2017SJB1978）；教育部人文社会科学研究青年基金项目“基于大数据电商平台的物联网智能包装设计研究”（19YJC760116） |
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| 中文摘要: |
| 目的 对应用型高校与非遗项目合作的可能性进行分析。方法 以以人为本与可持续发展理念为基础，通过非遗传承人和应用型高校师生共同合作进行非遗文创产品的设计与实践。结论 惠山泥人存在产品单一、样式老套、功能局限、价格虚高、缺乏版权意识、品牌意识与服务意识等问题，探讨应用型高校非遗传承合作模式，即“市场—实训—竞争—就业”的模式，总结出应用型高校非遗传承有与时代接轨，重塑非遗面貌；运用大数据新媒体等手段，构建非遗资源库；将非遗项目引入应用型高校，最大程度地扩大非遗影响、推广非遗文化；应用型高校建立非遗大师工作室、实践平台等，择优培养非遗传承人；降低非遗传承人的设计成本、增强非遗竞争力的优点。在此基础上尝试在专题实践课程中导入惠山泥人课题，进行非遗文创产品的创新设计实践，探索应用型高校非遗传承的可操作性和可能性。 |
| 英文摘要: |
| The work aims to analyze the possibility of cooperation between applied universities and intangible cultural heritage projects. Based on the concept of people-oriented and sustainable development, the inheritor of intangible cultural heritage collaborated with teachers and students of applied universities to work on the design and practice of cultural and creative products of intangible cultural heritage. The products of Huishan clay figurines are single, old-fashioned, and of functional limitations, high prices, and are lack of awareness of copyright, brand and service. Applied colleges and universities’ cooperation model for the intangible cultural heritage inheritance is explored, i. e. the model of "market - practical training-competition-employment". It is concluded that intangible cultural heritage inheritance can be reshaped in connection with the times; an intangible cultural heritage database can be established by means of big data and new media. Introducing intangible cultural heritage projects into applied universities can increase the influence of intangible cultural heritage and popularize its culture to the greatest extent. Intangible cultural heritage masters’ studios and practice platforms built in applied universities can help to select and train excellent intangible cultural heritage inheritors, and reduce intangible cultural heritage inheritors’ design cost, thus enhancing intangible cultural heritage’s competitiveness. On this basis, attempt is made to introduce Huishan clay figurines into the topic-based practical courses, to carry out innovative design practices for cultural and creative products of intangible cultural heritage, and to explore the operability and possibility of the inheritance of intangible cultural heritage in applied universities. |
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