| 蔡佩.番禺水色在文创产品设计研发中的应用[J].包装工程,2019,40(14):268-272. |
| 番禺水色在文创产品设计研发中的应用 |
| Application of Panyu Watercolor in the Design, Research and Development of Cultural and Creative Product |
| 投稿时间：2019-01-11 修订日期：2019-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.14.045 |
| 中文关键词: 番禺水色 艺术符号 文创产品 创新开发 |
| 英文关键词: Panyu watercolor artistic symbol cultural and creative product innovative development |
| 基金项目:广州市哲学社会科学发展“十三五”规划课题青年课题资助项目（2017GZQN36）；广东省高等职业技术教育研究会年度一般课题阶段性成果（GDGZ18Y023） |
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| 中文摘要: |
| 目的 立足番禺水色民俗艺术，分析当前番禺水色文创产品现状，深入挖掘番禺水色艺术元素及文化内涵，探索番禺水色岭南民俗艺术文创产品设计方法与案例。方法 综合运用层次分析法、符号分析法等方法，提炼番禺水色文化符号作为设计元素与生活产品相结合的视觉语言，设计既蕴含番禺水色艺术特色又兼具现代时尚元素的文创产品，并在实践中予以运用。结论 番禺水色是独具岭南地域特色的行为文化，通过对番禺水色艺术的造型、色彩、精神等元素进行梳理归纳，巧妙运用于灯具设计，为番禺水色文创产品融入消费者生活找到契合点。 |
| 英文摘要: |
| The work aims to analyze current status of cultural and creative products of Panyu watercolor, dig deeply the artistic elements and cultural connotations of Panyu watercolor, and explore the design methods and cases of cultural and creative products of Lingnan folk art of Panyu watercolor based on the folk art of Panyu watercolor. The methods such as analytic hierarchy process and symbolic analysis method were comprehensively used to refine the Panyu watercolor’s cultural symbol as a visual language combining design elements with life products, design cultural and creative products that contained both artistic characteristics of Panyu watercolor and modern fashion elements, and apply them in practice. Panyu watercolor is a behavioral culture with unique characteristics in Lingnan. Through combing and summarizing the artistic elements such as shape, color and spirit in Panyu watercolor art, it is cleverly applied to the design of lamps and lanterns, in order to find a suitable point for the integration of cultural and creative products of Panyu watercolor into consumer life. |
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