| 刘小路,韦鑫珠,丁虹月.基于情感映射方法的校园文化纪念品设计研究[J].包装工程,2019,40(14):273-278. |
| 基于情感映射方法的校园文化纪念品设计研究 |
| Design of Campus Cultural Souvenirs Based on Emotional Mapping Method |
| 投稿时间：2019-01-30 修订日期：2019-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.14.46 |
| 中文关键词: 情感映射 情感共鸣 设计方法 校园文化 纪念品 |
| 英文关键词: emotional mapping emotional response design technique campus culture souvenir |
| 基金项目:福建省科技计划项目（2018R0059） |
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| 中文摘要: |
| 目的 探索情感映射方法在校园文化纪念品设计中的应用价值和创新策略，为校园文化纪念品创新设计提供方法与思路。方法 基于对校园文化纪念品的特性与需求分析，运用情感映射方法对校园中的有形之象与无形之意进行原型提取，进而从图形映射、指示映射、象征映射3个层面分别论述了引发校园纪念品情感共鸣的实现路径，通过设计实践提出具体的实施程序与设计方法。结论 在校园文化纪念品设计中引入情感映射方法，有助于丰富校园文化创意产品的品类和设计形式，实现校园文化与师生情感的浓缩和物化，提升其在校园文化精神传承中的感染力与影响力，为文化纪念品创新设计提供新的思路和方法。 |
| 英文摘要: |
| The work aims to explore the application value and innovation strategy of emotional mapping method in campus cultural souvenir design, so as to provide methods and perspectives for innovative design of campus cultural souvenirs. On the basis of analyzing the characteristics and demand of campus cultural souvenirs and applying emotional mapping method for pro-totype extraction of the tangible image and intangible meaning on campus, the realization paths of emotional resonance of campus souvenirs were thus discussed respectively from three levels like graphic mapping, indication mapping and symbol mapping. Finally, specific implementation procedures and design methods were put forward through design practice. Emotional mapping is introduced in the design of campus cultural souvenirs. It is helpful to enrich the types and design forms of campus cultural and creative products, realize the concentration and materialization of campus culture and emotion of teachers and students, and enhance its appeal and influence in the inheritance of campus cultural spirit. It also provides new ideas and methods for innovative design of cultural souvenirs. |
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