| 刘卓.论招贴设计的时代性表现[J].包装工程,2019,40(14):308-310. |
| 论招贴设计的时代性表现 |
| Contemporary Performance of Poster Design |
| 投稿时间：2019-03-02 修订日期：2019-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.14.054 |
| 中文关键词: 招贴设计 时代性 多元化 |
| 英文关键词: poster design modernity diversification |
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| 中文摘要: |
| 目的 探索新时代背景下招贴设计的多样化表现与设计方式。方法 由招贴的基本概念入手，探索其作为一种中国流行商业文化的典型代表在不同时代所展现出的不同形式与内容，随后以图形和文字等方面所展现出的现代招贴语言的时代性表现为基准，分析当前时代所赋予招贴设计的简约、环保与民族等特质的要求与尝试，结合具体的应用方向和路径，就其中的细节部分展开探讨，并进一步总结招贴设计在时代发展潮流影响下的具体走向，探索招贴设计的多元化趋势。结论 从时代的视角审视招贴设计，不断转换设计思维，结合图形、文字、数字化等细节进行艺术的升华，可以赋予招贴设计更多的艺术创意和审美表达，以一种新、异、美的特质吸引受众的注意，更好地达到宣传目的。 |
| 英文摘要: |
| The work aims to explore the diversified presentation and design methods of poster design in the new era. From the basic concept of posters, different forms and contents of poster design in different times were explored when it was regarded as a typical representative of Chinese pop business culture, and then displayed modern poster design in graphics and text was used as a benchmark to analyze the requirements and attempts of poster design given by the times, including simple, environment-friendly and national design. In combination with specific application direction and the path, the details were discussed and the specific development direction of poster design under the influence of the era was summarized further to explore the diversification trend of poster design. Poster design is viewed from the perspective of the times. By constantly changing design thinking and sublimating the art with the combination of graphics, characters, digitalization and other details, poster design can be endowed with more artistic creativity and aesthetic expression and can attract audience's attention with the new, different and beautiful characteristics, and better achieve the purpose of publicity. |
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