| 王雪松.标志设计的文化因素[J].包装工程,2019,40(14):311-314. |
| 标志设计的文化因素 |
| Cultural Factors of Logo Design |
| 投稿时间：2019-03-19 修订日期：2019-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.14.055 |
| 中文关键词: 标志设计 文化 融合 |
| 英文关键词: logo design culture fusion |
| 基金项目:四川社会科学重点研究基地——文化产业发展研究中心2019年度科研项目《传统文化元素在标志设计中的运用研究》研究成果（WHCY2019C01） |
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| 中文摘要: |
| 目的 探究现代标志设计的思路与发展及其对文化因素的借鉴与融合。方法 以标志设计的现代性应用及特点为突破口，总结文化的多重含义，进而引申到标志设计中并对其所体现出的传统性、民族性和本土性等文化特质展开论述，接着以这些文化特质为线索，探寻标志设计中文化因素的具体应用，分别从特有文化、民族文化、地域文化、世界文化等多个侧面进行分析，并列举几个相关的代表性设计案例，就其中的设计方法及策略展开探讨。结论 现代标志与文化因素的融合，实现了形与韵的统一，不仅将标志所要表达的内容进行了完美地呈现，使文化的价值得到了更多意义的发挥，而且还折射出了设计师不同的文化背景和美学观念，为后来的标志设计指明了方向。 |
| 英文摘要: |
| The work aims to explore the thinking and development of modern logo design and its reference and integration for cultural factors. With the application of modernity and characteristics of logo design as the breakthrough point, the multiple meanings of culture were summarized, and then extended to the logo design and the reflected by the tradition, nationality and aboriginality of culture trait. These cultural traits were used as clues to explore the specific application of the cultural factors and conduct analysis from the unique culture, national culture, regional culture and world culture. Several related representative design case were listed and the design methods and strategies were discussed. Integration of modern symbol and cultural factors achieves the unity of form and musical sound, expresses the content of the perfect present, makes the value of culture get more important play and reflects the designers of different cultural background and aesthetic concepts, thus pointing out the direction of the logo design in future. |
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