| 胡媛艳,乔璐静,朱津昕,虞木英,韩清波.智能手机外观设计的眼动研究[J].包装工程,2019,40(16):171-176. |
| 智能手机外观设计的眼动研究 |
| Eye Movement for Appearance Design of Smart Phone |
| 投稿时间：2019-01-18 修订日期：2019-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.026 |
| 中文关键词: 智能手机 外观设计 眼动 产品美学 |
| 英文关键词: smart phone appearance design eye tracking aesthetics of product |
| 基金项目:重庆文理学院教学改革项目（140307） |
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| 中文摘要: |
| 目的 采用眼动跟踪技术，探讨青年消费者对智能手机外观设计的偏好。方法 采用Tobii TX300非接触式眼动仪，以31名青年人为被试，以智能手机外观图片为材料，考察被试观看不同智能手机图片时的眼动指标。结论 对于手机正面上方区域，青年消费者更关注没有手机图标的设计；对于手机背部摄像头的位置，消费者更关注摄像头在左上方的设计；消费者对手机正面下方有无实体home键的设计没有明显偏好；手机背部有具体图标的设计会更引人注意。 |
| 英文摘要: |
| The paper aims to study the preference of young consumers to the appearance design of smart phones based on the eye movement tracking technology. Thirty one young adults participated in this study. Pictures of smart phones were used to investigate the eye movement indicators of the participants when they watching pictures of different smart phones. Tobii TX300 non-contact eye-tracker was used to record the data. For the front area of the smart phone, young consumers pay more attention to the design without the icon; for the position of the camera on the back of the smart phone, consumers pay more attention to the upper left design of the camera; consumers have no obvious preference to the design of the physical home button in the front of the smart phone. The design of specific icons on the back slide of the smart phone will be more noticeable. |
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