| 苏建宁,李晓晓,王鹏,李雄,邱凯.面向品牌风格的机械装备造型创新设计研究[J].包装工程,2019,40(18):28-34. |
| 面向品牌风格的机械装备造型创新设计研究 |
| Innovative Design of Mechanical Equipment Form for Brand Style |
| 投稿时间：2019-06-19 修订日期：2019-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.18.004 |
| 中文关键词: 产品造型设计 品牌风格 眼动实验 形状文法 创新设计 |
| 英文关键词: product form design brand style eye movement experiment shape grammar innovative design |
| 基金项目:国家自然科学基金资助项目（51465037） |
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| 中文摘要: |
| 目的 探究机械装备造型设计过程中品牌风格有效延续的路径和方法，旨在为产品的创新设计与品牌风格的演进提供新思路。方法 首先，解析品牌风格与流行趋势，以定性和定量相结合的方式，提炼感性意象与造型特征；然后，采用形态分析解构目标产品，明确主要造型要素，通过眼动实验客观分析其视觉关注度，进而在品牌风格与流行趋势的意象约束下，运用形状文法推演产品造型要素，生成设计方案；最后，利用语意差分法对方案进行评价。结果 以红山恒应力试验机为例，验证得到的设计方案满足品牌风格与意象定位的要求。结论 以品牌发展的视角，构建了面向品牌风格的机械装备造型设计方法，该方法能够有效延续品牌风格，并获得符合现代工业装备审美标准的产品创新设计方案，为相关行业的产品造型创新设计提供参考。 |
| 英文摘要: |
| It aims to explore the path and method of effective continuation of brand style in the process of mechanical equipment form design, and to provide new ideas for the innovative design of products and the evolution of brand. Firstly, the brand style and fashion trends were analyzed, and the combination of qualitative and quantitative methods was used to extract the kansei image and form features. Secondly, the target product was deconstructed through morphological analysis, the main form elements were clearly defined, and the visual attention was objectively analyzed through the eye movement experiment. Then, the shape grammar was used to derive the product form elements to generate the designs under the image constraints of brand style and fashion trends. Finally, the Semantic Differential method was applied to evaluate the designs. Taking Hongshan constant stress testing machine as an example, it is verified the design meets the requirements of brand style and image positioning. From the perspective of brand development, the mechanical equipment form design method for brand style was developed. It can effectively extend the brand style and obtain product innovation designs that meet the aesthetic standards of modern industrial equipment, and provide the reference for the product form innovative design in related industries. |
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