| 曾栋,周砖.基于层次化的产品触感评价方法与应用[J].包装工程,2019,40(18):123-128. |
| 基于层次化的产品触感评价方法与应用 |
| Evaluation Method and Application of Product Tactile Perception Based on Hierarchical Structure |
| 投稿时间：2019-02-12 修订日期：2019-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.18.019 |
| 中文关键词: 触感 层次化 情感因素 体验设计 |
| 英文关键词: tactile perception hierarchical emotional factors experience design |
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| 中文摘要: |
| 目的 为了解决产品触感体验过程中认知模糊性强、感官实验被试负担重、难以清晰描述情感—产品物理属性关系等问题。方法 首先，通过焦点小组得到了若干描述触感的形容词集合，并基于相似性评估实验与多维尺度分析，聚类得到了释义触觉综合情感的若干情感因素；然后，通过触觉评价实验，得到了触觉综合情感与各情感因素的感性数据，并建立了触觉综合情感与各情感因素的多重线性回归方程；接着，对各物理属性进行主成分分析，将物理属性主成分与各情感因素进行相关性分析。结果 结合层次化思想，通过感官实验与数理统计方法，建立了“触觉综合情感—情感因素—物理属性”评价模型，得到了各物理属性对触感影响的排序。结论 对触感等强模糊性认知过程进行了深入解析，清晰化了模糊的触感体验，为产品触觉体验评估与设计提供了参考。 |
| 英文摘要: |
| The work aims to solve the problems of strong cognitive ambiguity, heavy burden on sensory test subjects and difficulty in clearly describing the relationship between emotion and physical properties of products in the process of product tactile experience. First of all, through focus group, a number of adjective sets describing tactile perception were obtained, and based on similarity estimation experiment and multidimensional scaling analysis, several emotional factors which could explain the tactile comprehensive emotions were obtained through clustering. Then, sensible data of tactile comprehensive emotions and various emotional factors were obtained through the tactile evaluation experiment, and the multiple linear regression equations for tactile comprehensive emotions and various emotional factors were established. Next, the principal component analysis was performed on each physical property, and the correlation between the principal component of physical properties and emotional factor was analyzed. Combined with the hierarchical thought, through the sensory experiment and mathematical statistics method, the evaluation model of "tactile comprehensive emotion-emotional factor-physical properties" was established, and the order of the influence of each physical property on tactile perception was obtained. With an in-depth analysis on the cognitive process of strong ambiguity of tactile perception, the fuzzy touch experience is clarified, which provides a reference for product tactile experience evaluation and design. |
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