| 张莉娜,王磊,唐婧.解读“会呼吸和生长”的波尔图城市品牌视觉识别系统设计[J].包装工程,2019,40(20):43-47. |
| 解读“会呼吸和生长”的波尔图城市品牌视觉识别系统设计 |
| Analysis on the "Respiratory and Growing" Brand Visual Identity System Design of the City of Porto |
| 投稿时间：2019-07-28 修订日期：2019-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.20.006 |
| 中文关键词: 波尔图城市品牌视觉识别系统 城市标识设计 城市核心图形设计 开放性 通用性 |
| 英文关键词: brand visual identity system of the city of Porto city logo design core graphic design of the city openness universality |
| 基金项目:2018年度山东省社科规划齐鲁文化走出去研究专项项目阶段性成果（18CZCJ27）；2018年度山东省社会科学规划研究项目（18CWYJ03） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 研究在数字传媒时代城市品牌视觉识别系统设计的新趋势。方法 通过城市标识设计的模式组合、城市标识色彩的文化认同、城市核心图形的开放演绎三方面，对波尔图城市品牌视觉识别设计案例进行研究，探究城市品牌视觉识别系统遵循的基本规律与系统设计方法。结论 城市品牌视觉识别形式语言随着时代潮流的变化而不断革新，开放性与通用性是未来时代发展的必然趋势。与之相对应，城市标识语言日益高度凝练，城市核心图形扩展识别系统设计逐渐呈现叙事性复杂推广趋势，设计师更为青睐于运用核心图形来陈述城市的历史、人文、地域等精神内涵。在城市品牌视觉识别系统设计中，开放的平台与公众的热心参与赋予了设计语言“活态”演化的更大空间。 |
| 英文摘要: |
| The work aims to research the new trend of city brand visual identity system design in digital media era. Through the combination of city logo design modes, cultural identity of city logo colors and open interpretation of city core graphics, an in-depth study was conducted on the case of Porto city’s brand visual identity design, and the basic rules and systematic design methods followed by the city brand visual identity system were explored. The formal language of city brand visual identity is continuously innovated with the changes of the times. Openness and universality are the inevitable trend of the future development of the times. Correspondingly, the city logo language is becoming increasingly concise, and the design of the city core graphic extension identity system is gradually showing a narrative and complicated popularization trend. Designers prefer to use core graphics to state the spiritual connotation of the city, such as history, humanity and region. In the design of city brand visual identity system, the open platform and the enthusiastic participation of the public have given the design language more room for "living state" evolution. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
