| The work aims to explore the consumer experience strategy in the development and design of stationery supplies, and summarize the design features consistent with such consumer experiences to enhance the emotional experience of consumers, based on the content of consumer experience. Firstly, the mode of emotional experience between users and products was clarified. Secondly, through the design cases of stationery products, the role they played in visual experience, auditory experience, tactile experience, functional experience, use process, structural experience, scale experience, interesting experience and cultural experience was analyzed. The experience effect of "things" and the "emotional resonance" they produces are the common pursuit of modern consumers. For the new generation of consumers, the significance of stationery for them is far more than ease to use, while personality, taste, creativity, and connotation become the main appeal of this group of consumer. With scientific and systematic methods and crowd-oriented innovation mode, the user's emotional experience considered from an elevated perspective of enterprise product development and marketing strategy represents a new breakthrough in the traditional stationery manufacturing industry in the new era. |
