| 马宏宇.产品美学价值及其设计创新维度研究[J].包装工程,2019,40(22):102-106. |
| 产品美学价值及其设计创新维度研究 |
| Product Aesthetic Value and Its Design Innovation Dimension |
| 投稿时间：2019-06-28 修订日期：2019-11-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.22.018 |
| 中文关键词: 产品美学 设计创新 美学价值 创新维度 |
| 英文关键词: product aesthetics design innovation aesthetic value innovation dimension |
| 基金项目:湖北省社科基金一般项目（后期资助项目）（2018140）；中央高校基本科研业务费专项资金资助（2018IVA101） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 探讨和界定产品美学价值的概念与内涵，并且从美学和设计学的交叉视角，针对产品美学设计提出系统性创新思维。方法 在分析和总结国内外有关产品美学研究文献的基础上，首先提出产品美学价值的概念，然后对其特征和要素进行概述，接着分析其审美认知层次，再运用系统化和结构化思维对产品美学设计的创新维度进行划分，构建理论创新模型，最后结合问卷调查和人物访谈进行反馈验证，并解读各维度的内涵及其关联。结论 产品美学价值是产品在一定条件下以物质为载体，带有一定功利性的以满足消费者审美需求为主要目的的无形属性，它具有审美愉悦性、关系依附性、感官观照性、表现多样性和价值动态性五大特征。物质要素、技术要素、符号要素是其三大构成要素，感知觉层、品位体验层和领悟判断层是其主要认知层次，造型感官美、功能体验美和形象内涵美是其设计创新的三大维度。 |
| 英文摘要: |
| The work aims to explore and define the concept and connotation of aesthetic value of products, so as to provide systematic design innovation theory for product aesthetics from the perspective of aesthetics and design. Based on the analysis and summarization of Chinese and foreign literatures on product aesthetics research, the concept of product aesthetic value was first proposed, then its characteristics and elements were summarized, then its aesthetic cognition level was analyzed, and then the systematic and structured thinking was applied to divide the innovation dimensions of product aesthetic design, and construct the theoretical innovation model. Finally, the questionnaires and the interviews were used to verify the innovation model, and the connotation and correlation of the dimensions were explained. The aesthetic value of a product is an intangible property with a material as a carrier under certain conditions and with a certain utilitarian purpose to meet the aesthetic needs of consumers. It has five characteristics: aesthetic pleasure, relationship dependence, sensory perception, performance diversity and value dynamics. Material elements, technical elements and symbolic elements are the three major components of aesthetic value. The perceptual level, the taste experience level and the comprehension judgment level are the main cognitive levels. The beauty of sensory modeling, the beauty of functional experience and the beauty of image connotation are the three dimensions of its design innovation. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
