| 叶玲红,谈薛莲.中国风独立游戏中传统文化元素的应用及意义[J].包装工程,2019,40(24):144-149. |
| 中国风独立游戏中传统文化元素的应用及意义 |
| Application and Meaning of Ethnic Cultural Elements in Chinese Style Indie Games |
| 投稿时间：2019-08-30 修订日期：2019-12-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.24.023 |
| 中文关键词: 独立游戏 传统文化 中国风 游戏视觉设计 |
| 英文关键词: indie game ethnic culture Chinese style visual design of game |
| 基金项目:浙江科技学院“《品牌形象设计》课程中项目设计的教学改革与实践”研究生课程建设项目阶段性成果（2017yjskc01） |
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| 中文摘要: |
| 目的 探讨传统文化元素在中国风独立游戏中的应用，为独立游戏在青少年中创造积极的社会影响提供理论依据。方法 通过举例分析中国风独立游戏在视觉设计、剧本创作、玩法交互3个方面里包含的传统文化元素，总结并阐释独立游戏在发扬传统文化中的作用和意义。结论 传统文化在中国风独立游戏中融合与渗透，在视觉设计上展示了传统文化艺术的美感，在叙事和交互中体现了传统文化的魅力。独立游戏能够将传统文化知识进行趣味性表达，创造沉浸式的文化氛围，激发受众学习和了解传统文化的兴趣。摒弃商业游戏中普遍存在的暴力、低俗等噱头元素后，独立游戏更能发挥电子游戏与用户分享情感体验和观点的媒介作用，在传统文化传播与深化传统文化价值意义上有积极作用。 |
| 英文摘要: |
| It aims to study the application of ethnic cultural elements in Chinese style indie game works, to provide a theoretical basis that indie game can create positive social influence among teenagers. The case study method was used to analyze ethnic cultural elements and ideology contained in Chinese style indie games from three aspects, visual design, script writing and interactive design. The effect and significance of indie game in ethnic culture heritage were summarized and explained. The penetration of ethnic culture in the "Chinese style" indie game shows the beauty of ethnic culture and art in visual design, and reflects the charm of ethnic culture in narrative and interaction. Indie games can be interesting in expression, creating an immersive cultural atmosphere, so as to stimulate the audience to learn about ethnic culture. After abandoning violent and vulgar elements that are common in commercial games, indie games can better play the media role of video games, to share emotional experience and perspectives with audience. Thus it plays a positive role in the spread of ethnic culture and deepening the value of ethnic culture. |
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