| 许晓云,董姗姗,张新宇.基于社会价值方向的产品迭代设计要素研究[J].包装工程,2020,41(6):181-186. |
| 基于社会价值方向的产品迭代设计要素研究 |
| Product Iteration Design Elements Based on Social Value Direction |
| 投稿时间：2020-01-12 修订日期：2020-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.06.028 |
| 中文关键词: 社会价值 产品迭代 模糊综合评价 决定性价值 激励性价值 |
| 英文关键词: social value product iteration fuzzy comprehensive evaluation decisive value incentive value |
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| 中文摘要: |
| 目的 对产品迭代设计过程中的社会价值要素进行分析，探索基于社会价值的产品迭代设计方向。方法 通过对产品社会价值内涵的分析，将其概括为决定性价值和激励性价值，其中决定性价值包括：功能要素、合意要素、质量要素；激励性价值包括：环境要素、人文要素、包容性要素。运用“模糊综合评价”方法对产品的各项要素进行综合评价，通过产品社会价值要素评价结果，尝试建立产品社会价值要素分布图，根据图中产品社会价值要素满意程度与重要性的分布情况，确定产品迭代方向。结论 通过对产品的社会价值要素分析研究，把握产品迭代设计方向，在一定程度上缩短新产品的开发周期，降低迭代风险，发现并掌控产品迭代开发方向，保证产品的社会价值不断提高。 |
| 英文摘要: |
| The work aims to analyze the social value elements in the process of product iteration design and explore the direction of product iteration design based on social value. Through the analysis on the connotation of product’s social value, the social value of products was summarized as decisive value and incentive value. The decisive value included: functional element, desirable element and quality element; and the incentive value included: environmental element, human element and inclusive element. The “fuzzy comprehensive evaluation” method was used to comprehensively evaluate the various elements of the product. An attempt was made to establish the distribution map of the product’s social value elements through the evaluation results of the said elements. The product iteration direction was determined according to the distribution of satisfaction and importance of the product’s social value elements in the map. Based on the analysis and research on the social value elements of the products, the product iteration design direction is grasped, the development cycle of new products is shortened to a certain extent, the iteration risk is reduced, and the iterative development direction of products is found and controlled to ensure the continuous improvement of the product’s social value. |
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