| 刘钰舜,李烁,刘金得,陈劲松.艺术品牌设计助力精准扶贫发展[J].包装工程,2020,41(6):262-265. |
| 艺术品牌设计助力精准扶贫发展 |
| Development of Precision Poverty Alleviation Promoted by Art Brand Design |
| 投稿时间：2020-01-21 修订日期：2020-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.06.040 |
| 中文关键词: 农产品设计开发 乡村品牌设计 包装设计 艺术扶贫 |
| 英文关键词: agricultural product design and development rural brand design packaging design art poverty alleviation |
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| 中文摘要: |
| 目的 为了配合各地扶贫工作的深入开展，使精准扶贫更富有活力，让各类乡村再造能拥有艺术设计的审美，响应打造美丽乡村的号召，同时与旅游发展相互融洽，提供更多乡村发展可能性。方法 通过借鉴日本20世纪著名的大分县“一村一品”乡村设计活动的经验，运用艺术品牌设计的方法，促进中国乡村品牌设计差异化，以及特色农产品的设计开发。将历史文化开发、品牌设计开发和当地产品相结合，邀请各类艺术家丰富乡村艺术创造可能性。结论 将艺术设计注入乡村发展的路径，能够加强乡村文化精神建设，并唤醒当代城市人的乡愁，吸引乡村人才回流，提供乡村内就业岗位，缓解乡村留守老人、留守儿童的突出问题，最终助力振兴乡村经济。同时为重点扶贫乡村提供了文化创意发展脱贫的可行性参照。 |
| 英文摘要: |
| The work aims to cooperate with the poverty alleviation work in various places, and make the accurate poverty alleviation more vigorous, so that all kinds of rural reconstruction can have the aesthetic value of artistic design, respond to the call to build beautiful countryside, and coordinate with the tourism development, to provide more rural development possibilities. By drawing lessons from the famous rural design activities of “one village, one product” in Dafen County of Japan in the last century, the method of art brand design was used to promote the differentiation of Chi-nese rural brand design and the design and development of characteristic agricultural products. Combining historical and cultural development, brand design development and local products, artists of all kinds were invited to enrich the possi-bilities of rural art creation. The path of art design into rural development can strengthen the cultural and spiritual con-struction in rural areas, arouse the nostalgia of contemporary urban people, attract the return of rural talents, provide jobs in rural areas, alleviate the outstanding problems of Left-behind elderly and children in rural areas, and finally revitalize the rural economy. At the same time, it provides a feasible reference for the poverty alleviation villages. |
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