| 张康宁.农产品包装设计研究[J].包装工程,2020,41(6):289-292. |
| 农产品包装设计研究 |
| Packaging Design of Agricultural Products |
| 投稿时间：2019-11-12 修订日期：2020-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.06.046 |
| 中文关键词: 农产品 包装设计 附加值 |
| 英文关键词: agricultural products packaging design added value |
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| 中文摘要: |
| 目的 探索经济全球化背景下的农产品包装设计策略。方法 从农产品的定义着手，以我国农产品的资源储备与重要地位为起点，分析农产品包装设计现状及不足，探讨农产品包装设计的应有之义，总结出融入地域特质，强调文化性；建立品牌形象，强化竞争能力；加入绿色理念，凸显环保设计的发展思路，并结合多样化的农产品包装实例对所提理论进行论证，深入思考未来农产品包装设计中必须注意与完善的几个重要方面。结论 在当前的社会发展中，深入剖析农产品创新包装设计的重要意义，结合我国农产品包装的不足之处就其未来的设计方向进行宏观规划，是实现保护产品、传达信息、促进销售、提高产品附加值的必由之路。 |
| 英文摘要: |
| The work aims to explore the packaging design strategy of agricultural products under the background of economic globalization. Starting from the definition of agricultural products and with Chinese agricultural resources reserve and important position as the starting point, the current situation and shortcomings of the agricultural product packaging design were analyzed, the meaning of packaging design of agricultural products was discussed, the characteristics of integration into the region were summarized, and the culture was emphasized. Brand image was established and competitiveness was strengthened. Green concept was added to highlight the development of environmental protection design ideas. Based on a variety of agricultural product packaging examples, the proposed theory was verified, so as to deeply think about several important aspects that must be paid attention to and improved in the future agricultural product packaging design. In the current social development, the in-depth analysis of the significance of innovative packaging design for agricultural products and a macro-planning of its future design direction based on the shortcomings of Chinese agricultural products packaging are the only way to protect products, convey information, promote sales and increase the added value of products. |
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